It is written in block letters in upper case. A ribbon with the motto “Sine metu” is stretched under the coat of arms. In their gaps, there are two anchors (right and left) and a star (in the middle). Therefore, it depicts a ship with inflated sails – a symbol of purposeful forward movement.Īnd there is also a shield, which is crossed by two wide stripes cross to cross. The head of the family received a distinctive coat of arms for opposing pirates off the coast in the 17th century. The original version of the logo is made up of Scottish heraldic elements. It all depends on where it is used – as a separate trademark, on a label, or in business papers. It is accompanied by a slogan, a detailed name, or some important dates in different versions. The Jameson logo is the generic coat of arms. Designers have provided her with internal dynamics and her character. The unique symbolism confirms the products’ originality, conveying a clear interpretation, the tradition of the recipe, and generations’ continuity.
The modern version is a timeless hallmark, one of the most recognizable in the alcohol industry. Then production was moved to the New Midleton Distillery complex. It got its name from Jameson Distillery Bow St., where from 1780 to 1971, the spirits were produced. Jameson is a brand of whiskey produced on the island of Ireland by Irish Distillers, part of the French conglomerate Pernod Ricard. Hence, marketing is a key element of a corporate logo. Father and son Jameson relied on it because they understood that a real logo should be. It is distinguished by outstanding attractiveness, provokes interest, and encourages the purchase of an elite drink.
Indeed, Irish whiskey has admired its sophisticated unpretentiousness throughout the centuries therefore, it is recognized as an exclusive alcohol brand.ĭaring visualization backed by exquisite taste. Their design reflects the idea of individuality, authenticity, and high value of the product offered. The company’s corporate identity consists of an emblem, a round label, and a label, which appeared almost simultaneously with the launch of the family business.
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